Privacy policy

Who We Are

Smart Marketing Center (“we”, “us”, or “our”) operates the website janeandrose.co.uk (the “Website”).
We are a company that offers e-commerce products.
This Privacy Policy describes how we collect, use, share, and protect your personal data.

Data We Collect

Personal Data

We collect personal data from users when they interact with our Website — for example, when creating an account, placing an order, subscribing to our newsletter, or contacting customer service.
This information may include:

  • Contact details: Full name, email address, postal address, and phone number.

  • Payment details: Credit card or other payment information required to process orders. Payment data is securely handled through external payment service providers and is not stored on our servers.

  • Verification data: For buyers and sellers, we may collect information to confirm the authenticity of products, including photos and product descriptions.

Non-Personal Data

We may automatically collect non-personal data when users visit our Website. This may include:

  • Browser and device data: Browser type, device type, operating system, and internet service provider.

  • Log data: IP address, browser type, pages visited, time and duration of visits, and other usage statistics.

Cookies and Tracking Technologies

Our Website may use “cookies” to enhance the user experience.
Cookies are small files stored on your device by your web browser that help retain preferences and track site usage.

Users can adjust their browser settings to refuse cookies or to be notified when cookies are being used.

How We Use Collected Information

We use your personal data for the following purposes:

  • To provide and maintain our services: Processing orders, managing accounts, and delivering customer support.

  • To personalise the user experience: Aggregated data helps us understand how users interact with our Website so we can improve it.

  • To improve our Website: We use feedback to refine our products, services, and overall user experience.

  • To process payments: Using the provided information solely to complete transactions.

  • For regular communication: We may send order confirmations, updates, or responses to enquiries. With your consent, we may also send promotional information, from which you can unsubscribe at any time.

How We Protect Your Data

We take appropriate security measures to protect your personal information against unauthorised access, alteration, or disclosure.
Sensitive and private data transmitted between the Website and users is protected by SSL (Secure Socket Layer) encryption and other digital safeguards.
We also comply with industry standards for the protection of payment information.

Data Sharing and Disclosure

We do not sell, trade, or rent users’ personal data.
However, we may share information in the following cases:

  • With service providers: With third parties who assist us in operating our business (e.g. payment processing, shipping, or customer service).

  • For legal compliance: When required by law or to prevent legal liability.

  • In business transfers: In the event of a merger, acquisition, or sale, personal data may be transferred as part of the business assets.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy — for example, to maintain your account or comply with legal obligations.

  • Account information: Retained while your account is active.

  • Legal retention: Retained as long as required to meet legal obligations or resolve disputes.

Your Rights and Choices

  • Access and updates: You have the right to view and update your personal data through your account or by contacting us.

  • Data portability: You can request a copy of your personal data in a structured format.

  • Erasure: You can request deletion of your data, except where we are legally required to retain it.

  • Opt-out of marketing communications: You can unsubscribe from marketing messages at any time via the unsubscribe link or by contacting us directly.

International Users

Please note that we may transfer, store, and process your personal data outside the United Kingdom.
Your information may also be processed by employees, external service providers, or partners in other countries.

When transferring personal data outside the UK, we rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement (IDTA) or other equivalent safeguards approved by the UK Information Commissioner’s Office (ICO).
This is particularly relevant if data from the United Kingdom is processed in other jurisdictions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
The date below indicates the most recent revision.
We encourage users to review this policy regularly to understand how we protect and use their information.
Continued use of the Website after an update constitutes your acceptance of the revised policy.